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Upwork

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Upwork Inc. (formerly Elance-oDesk) is an American freelancing platform headquartered in Palo Alto and San Francisco, California.[2] The company was formed in 2013 as Elance-oDesk after the merger of Elance Inc. and oDesk Corp. The merged company was subsequently rebranded as Upwork in 2015.[3]

History

Elance was founded in 1998 by Bernard Sheth and Srini Anumolu in Jersey City.[4] In December 1999, the company's 22 employees relocated to Sunnyvale, in California's Silicon Valley. Elance's first product was the Elance Small Business Marketplace.[5]

oDesk was founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who walked to work together even though one of them was in the U.S. and the other was in Greece.[6][7] Originally created as a staffing firm, oDesk eventually became an online marketplace that allowed registered users to find, hire, and collaborate with remote workers.[8]

In 2009, a hacker breached Elance and obtained the personal details of more than 1.3 million registered users including names, addresses, passwords, and associated email account data.[9]

Elance and oDesk announced their merger on December 18, 2013, to create Elance-oDesk.[10] In 2015, the new company was rebranded as Upwork, which coincided with an upgrade of the oDesk platform under the same name. The newly named Upwork also planned to phase out the Elance platform within a couple of years.[11]

The company was listed on the Inc. 5000 list from 2009 to 2014 and filed for an initial public offering on October 3, 2018.[12][13]

In January 2020, Hayden Brown was appointed CEO of Upwork.[14]

In March 2022, Upwork was named to Time's list of TIME100 Most Influential Companies of 2022.[15]

On March 7, 2022, Upwork started suspending operations for freelancers and clients in Russia and Belarus as a sanction following Russia's invasion of Ukraine in February 2022.[16]

In 2023, job postings related to AI became the fastest growing category on the Upwork platform and the company created an AI services hub to address the increasing activity.[17] In 2025, Upwork partnered with OpenAI.[18]

In 2024, the company introduced "Uma," an AI assistant. The system was built on large language models trained on platform data. This controversial decision resulted in significant user backlash.[19]

Beginning in 2023, Upwork acquired the AI video conferencing platform Headroom; the search-as-service company ObjectiveAI in 2024; and in 2025 the workforce management company Bubty and Ascen, a compliance and EOR company.[20] In 2025, Upwork created a wholly owned subsidiary, Lifted, to provide services to enterprise clients.[21]

On May 7, 2026, Upwork announced its second layoff of 25% of its workforce within two years.[22][23]

Service and business model

Businesses and individuals connect through Upwork platform to conduct business. Clients post a description of their job and a price range they are willing to pay for a freelancer to complete it. The client may invite specific freelancers to apply for their jobs, or post the job for any freelancer who is interested to apply. Once the client has chosen who they want to complete the job, they hire that freelancer by sending a contract with set hours, pay rate, and a deadline for the work to be completed.[24] Freelancers are also required to purchase "connects" in order to be able to bid for jobs.[25]

Size, scope, and changes

In March 2017, Upwork reported 14 million users in 180 countries with US$1 billion in annual freelancer billings.[26][27]

In 2020, the company purged 1.8 million freelancers.[28][29] In 2019, Hayden Brown said that Upwork would be focusing more on serving the needs of Fortune 500 companies rather than smaller companies just looking for a quick job with a single gig worker. Many of the freelancers purged were rated as "less skilled" or had lower rankings on the platform.[30]

References

  1. 1234"2025 Annual Report". Upwork corp. February 9, 2026.
  2. ↑ Council, Stephen (24 de octubre de 2024). "La empresa tecnológica Upwork, del Área de la Bahía, anuncia ganancias de 28 millones de dólares y recorta su plantilla en un 21 %" . SF Gate . Consultado el 29 de abril de 2026 .
  3. ↑ Lunden, Ingrid (5 de mayo de 2015). "Elance-oDesk cambia de nombre a Upwork y lanza una plataforma de chat similar a Slack" . TechCrunch . Consultado el 17 de mayo de 2016 .
  4. ↑ biografía, Ver completo. "El fundador de eLance es acusado de fraude" . CNET . Consultado el 21 de abril de 2026 .
  5. ↑ Thomas W. Malone; Robert J. Laubacher. "El amanecer de la economía de E-Lance" (PDF) . Harvard Business Review. Archivado del original (PDF) el 31 de enero de 2012. Recuperado el 25 de diciembre de 2010 .
  6. ↑ "Secretaría de Estado de California. Fecha de presentación corporativa 27/1/2003" . Archivado del original el 15 de marzo de 2015. Consultado el 22 de junio de 2014 .
  7. ↑ "La historia detrás del lanzamiento de oDesk - con Gary Swart - Mixergy" . Mixergy . 19 de marzo de 2014. Consultado el 28 de julio de 2017 .
  8. ↑ "Elance-oDesk presenta su plataforma y nombre" . www2.staffingindustry.com . Consultado el 22 de mayo de 2023 .
  9. ↑ Ashok, India. "Filtración de datos de Elance: un hacker filtra 1,3 millones de cuentas de la plataforma de contratación" . International Business Times .
  10. ↑ Levy, Ari (19 de diciembre de 2013). "Elance se fusiona con oDesk para mejorar el servicio para freelancers" . Bloomberg Technology . San Francisco . Consultado el 18 de enero de 2014 .
  11. ↑ "oDesk se convierte en Upwork, ¿pero qué pasa con Elance?" . news.smallbusinesstrends.com. 5 de mayo de 2015 . Consultado el 6 de mayo de 2015 .
  12. ↑ "Upwork acaba de tomar una decisión sorprendente que lo cambiará todo para los freelancers" . Inc.com . 25 de julio de 2018. Consultado el 25 de julio de 2018 .
  13. ↑ Jiang, Ethel (3 de octubre de 2018). "Upwork — la mayor red de freelancers — se dispara un 50% en su debut bursátil" . Markets Insider . Archivado del original el 3 de octubre de 2018. Consultado el 3 de octubre de 2018 .
  14. ↑Stoller, Kristin (November 9, 2020). "How Upwork's First Female CEO Is Pivoting The Freelancing Business For A Remote World". Forbes. Retrieved November 1, 2025.
  15. ↑Van Houten, Alison (March 30, 2022). "TIME100 Most Influential Companies of 2022 - Upwork". TIME. Retrieved August 2, 2022.
  16. ↑"A Letter From Our CEO | Upwork".
  17. ↑Greenberg, Karl (July 11, 2023). "Upwork Launches New Generative AI Tools and Services Hub". Tech Republic. Retrieved October 28, 2025.
  18. ↑Revell, Eric (July 31, 2023). "OpenAI, Upwork partner to help companies hire AI specialists". FOX Business. Retrieved October 30, 2025.
  19. ↑Kherani, Sadiya (October 17, 2024). "Upwork unveils new capabilities for its Uma AI platform". Fast Company. Retrieved October 29, 2025.
  20. ↑Szkutak, Rebecca (August 6, 2025). "Upwork is buying its way into corporate staffing beyond freelancers". TechCrunch. Retrieved June 10, 2026.
  21. ↑Swartz, Jon (August 19, 2025). "Upwork Unveils Lifted Subsidiary for Workforce Solutions". Techstrong.ai. Retrieved June 10, 2026.
  22. ↑"Jobs data live updates: Cloudflare, Upwork add to mounting tech layoffs as April jobs report looms". Yahoo Financial. Archived from the original on May 8, 2026. Retrieved May 8, 2026.
  23. ↑"A Message from Hayden Brown, Upwork CEO | Upwork". www.upwork.com. Retrieved May 8, 2026.
  24. ↑"How to use Upwork effectively to hire quality talent for business?". webdew. Retrieved May 22, 2023.
  25. ↑"Understanding and using Connects – Upwork Customer Service & Support | Upwork Help".
  26. ↑Snagajob. "Snagajob Appoints Former Upwork CEO to Board of Directors". www.prnewswire.com (Press release). Retrieved July 28, 2017.
  27. ↑"TechDay - Upwork's SVP of Marketing Explains What It Takes To Perfect An Offering That Relies On People". techdayhq.com. Retrieved July 28, 2017.
  28. ↑"Hayden Brown, Upwork Inc: Profile and Biography". Bloomberg.com. Retrieved September 9, 2020.
  29. ↑"1.8 million gig workers were purged from Upwork - here's why". businessofbusiness.com. March 20, 2020. Retrieved June 26, 2024.
  30. ↑Upwork. "Q4 and Full Year 2019 Prepared Remarks". investors.upwork.com. Archived from the original on October 21, 2020. Retrieved September 9, 2020.
  • Business data for Upwork:
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